As mentioned by marketing authority, Neil Patel, 72% of marketing professionals assume branded material is much more reliable than promoting in a magazine; 69% mention it’s better to direct-mail advertising and Public Relations.” With that being mentioned, one particular essential element of digital marketing and branding is to discover all the possibilities, or real estate, readily available for you to improve and scale your brand.
For instance, when producing visuals and digital initiatives, the computer or laptop display, e-mail headline, social media network or mobile phone offers pre-formatted image measurements and also dimensions to work with. They offer you a pre-sized area to fill out with your branding, content, and pictures just about any way you please.
When you are organizing a function, it’s critical to make certain you are really taking advantage of each and every opportunity possible that one may grow your brand and make the most of return on investment (ROI). You could have a pre-designated space offered, however that really should not be all you consider in terms of real estate.
And now more than ever, it is necessary to discover and maximize each one of your branding possibilities for event marketing. You might think about including your logo to name tags, having a branded burst page here or there, or imprinting your logo on napkins or drinkware– however what takes place with your branding shortly after the big event? Is it achievable to broaden your branding into real estate past your event? The response is a resounding “yes!”.
In today’s society, we are predisposed to share and post pictures whenever we’re having a great time, that’s the entire explanation social networks were created. #FoMO or the Fear of Missing Out is indeed a serious and driving force. Simply put: folks recollect experiences when they are having shared, collective fun while having a good time a party or event.
Anyone could be thinking, “Well, people will surely take pictures at our event and share it on their social media networks or with coworkers.” And that’s more than likely a safe assumption.
Still, could you expand your marketing and branding well beyond an event, just by having a photo booth? Why not exploit the real estate of their photos? After all, relying upon your attendees’ selfies probably isn’t really within your brand’s best benefit. Listed here are a couple of reasons why:
We have all judged someone’s selfie that did not end up so great.
Many people retake pictures for what looks like hours just before they eventually get one semi-decent picture. Even celebrities like Nick Viall acknowledge their selfie game isn’t as compelling as it seems. Supposing that you count on your guests’ selfies, you’re not really ensuring a high-quality, unforgettable, and amazing photo experience.
You are actually taking on the risk of forfeiting branding possibilities on social media.
Social networks enable you three options to add branding (as well as get value from) a post.
They would include:
- the location of your occasion or business under the poster’s social media handle
- your event’s or business’ hashtag on the side of or under the picture
- your business’s social media handle somewhere in the post text
Therefore, with a little chance of your guests taking decent selfies, adding the location, remembering your social media handle, and including an applicable hashtag, it’s certainly not worth banking on guests to truly do much for you in the marketing and branding department. Besides, you want them to be having fun with your event and having memorable fun– not spending extra time on their phones.
How you could make the most of marketing and branding real estate with a photo booth at your event
A photo booth delivers fun for your visitors. It gives your guests a little something to do between all the various other activities at your event. It likewise assists start the ball rolling and loosen everyone up.
It is customizable. You have the option to make sure your branding and messaging is showcased exactly how you want it to be, while at the same time having uniformity throughout each and every photo.
Your guests acquire a party gift. Exactly who does not love party favors? Permit your guests to take away their momentous event.
For you next event, be sure that you are optimizing all the branding real estate at your disposal. Presenting your guests with a cool activity, as well as a take-home party favor, is a win-win for both your branding and your visitors.